Lead the art direction for Baptist Health account during one of the most satisfying times you could experience with a healthcare account.
We created a series of banners that would allow you to tickle the baby with a big animated hand cursor.
All of the tickly media led to a landing page where you could learn more or keep tickling to experience the one time audio on a website wasn’t annoying.
A second part of the campaign was a drive to a Twitter page dedicated to answering the questions for expecting mothers.
The Twitter page allowed the hospital to engage with new or expecting moms and answer basic questions.
Sometimes I write a line that isn’t terrible.
Look at that baby! How was I not going to include this piece?
Part of a cancer campaign manipulating typography.
Typography demonstrating that removal can be powerful.
A campaign treating medical professionals like true sports heroes.
Created an ad kit that would work across all specialties within the hospital’s network.
Again, sometimes I write a line. This one was to highlight the hospital’s proximity to the neighborhood.